BWC Watches, Ltd.

Established in 1978 as a family run business at 73 Queen Victoria Road Coventry Mercia Jewellers has quickly established a reputation for high quality Jewellery at competitive retail prices. This was, of course backed up by excellent customer care and a quality repair service. Due to inner city re-development, Mercia Jewellers moved to the current location in Bull Yard where 20 years of unbroken trade has established the company as one of Coventry's oldest and most trusted Jewellers. Three units - Mercia Jewellers (retail) - British Watch Company (Ecommerce) and British Jewellery Company (Ecommerce) - operate from our large retail premises in the heart of the old Watch making city of Coventry. You will also find us on a number of selling sites; Amazon, Fruugo, Shopping Bank, etc. Our sales office has a dedicated team of people on hand for all your questions and queries and will help you every step of the way to an excellent shopping experience. We offer a free sizing and adjustment service all you need to do is state your measurements on ordering so you can wear your timepiece the day it lands in your hands.